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Anti-Counterfeiting Solutions for Wine & Spirits

April 16th, 2019 Posted by Coding Canada Team

Alcoholic drinks industry reverses global declines of recent years and alcohol exports enjoy strong growth. There is one phenomenon that continues to dog the sector – counterfeiting. Therefore anti-counterfeiting solutions become a game changer.

According to the WHO’s Global Status Report on Alcohol and Health, counterfeit alcohol has come to represent approximately 25% of all alcohol consumption worldwide.

It is generally agreed that the quality of fakes has risen. Counterfeit products reach a point, where they are much harder to detect than before.

Good example is Canadian ice wine export to China. China currently accounts for 55 per cent of all ice wine exported from Canada. The Chinese are big fans of ice wine. In 2017, Canada exported $11.5 million worth of ice wine to China. According to Canadian winemakers, as much as around 50 per cent of ice wine on the market in China is counterfeit.

A serious problem – and its coding solution.

So how do we tackle it? Wine & alcohol companies are currently working to spread awareness of the problem. They are advising consumers of the ways to avoid fake alcohol, which include buying from reputable dealers. Exercising suspicion when the price is too low, and looking for flaws in the packaging such as poor labeling or no duty stamp.

Coding and marking, however, can represent the best anti- counterfeiting solutions to protect wines and spirits against counterfeiting.

The best coding and marking solutions provide excellent protection against the counterfeiters. Obviously the robust, permanent and complex codes they produce are increasingly the best form of defense. As an example, a coder can add durable yet discrete marks on the bottle or can that the criminals may often simply miss.

Quality coding and marking also has a role to play in reassuring customers about the quality and authenticity of the product. They are the best protection against the counterfeiters. Linx’s recent consumer research shows that 84% of people “would be concerned” if the code printed on the bottle was of poor quality. It demonstrates that the better the code print, the more reassured the consumer is.

The benefits of Laser Coders.

Laser coding that is often the most attractive coding and marking technology to wine and alcohol companies concerned about counterfeiting. This is because laser can print permanent, quality codes onto a wide range of substrates including glass, coated metal, labels and plastic. All at high line speeds.

Laser able to produce either highly visible or subtly discreet codes or marks. Also laser technology has the ability to produce complex logos and circular text on a range of different packaging materials.

Laser coding has no ink involved in the coding process. Therefore no drying time and no risk of smudging, which can be an issue for some applications. Especially where the coded product may be in contact with other products or handling systems soon after coding. CO2 laser coders are the most popular lasers in the beverage industry. Fibre lasers are starting to be seen as viable options also. They can code onto bare metal, such as beer cans.

Laser coders are also particularly attractive due to their minimal maintenance, low down time, high-speed capability. Also there are no consumables, which saves on the long-term cost of ownership.

Steered beam laser systems are highly versatile as they provide clear, consistent and perfectly formed characters in a variety of fonts and message formats. They enable the use of high quality graphics and logos over relatively large print areas. So lasers are particularly suitable where high quality codes are required.

Advances in technology and efficiency means that the initial purchase price of laser coders has reduced. Add to this the low cost of ownership due to no consumables and relatively low maintenance. This means laser coders are now a realistic choice for even smaller-scale operations.

So, whether you are a small operation or a large- scale manufacturer, consider a laser-based coding and marking for your business. It will provide you with quality codes – the best anti-counterfeiting solutions. It will save you money in the long term – and it will increase your protection against the counterfeiters who seek to profit from your brand.

Find the ideal anti-counterfeit coding solution for your wine & spirits business. Please call us at 866-427-5701 or e-mail us at sales@codingcanada.com.

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